The big brands wish they could buy the kind of devotion we inspire.

When people think frozen yogurt, they think Golden Spoon!^® That's because we offer the ultimate frozen yogurt experience. We were there at the beginning, helping invent one of the coolest trends in food history. Many other companies have learned that all the marketing in the world can’t build the cult of personality brands like ours have. Golden Spoon^® has spent years cultivating a close relationship and earning the trust of our customers. As a result, we are now the premier brand of soft-serve frozen yogurt in Southern California, and sell more yogurt here than any other frozen yogurt or ice cream chain. We currently have over 85 stores open and expect to have 100 stores by the end of 2008, with 120 stores in operation by the end of 2008, beginning of 2009. Next to being one of the original pioneers of the frozen yogurt industry, our proudest accomplishment has been our ability to turn frozen yogurt into a viable, long-term niche. We’ve out-lived many of our early competitors, and we’re still growing stronger than ever by focusing on doing one thing better than anyone else, along with carefully managing a sustainable growth strategy.